Bogen gennemgår nøje, hvordan man opbygger, gennemfører og tester en dm-kampagne. De giver en række eksempler på både succeser og fiaskoer, hvor læseren kan lære, hvordan man skaber en succesfuld kampagne. Udgivelsesår: 2007 Sider: 160 Sprog: Dansk
Provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world Titel: Digital marketing : strategy, implementation and practice Forfattere: Dave Chaffey,Fiona Ellis-Chadwick Udgave: 7. udgave Genre: Faglitteratur Type: Hardcover
2019 Edition (V5) of PR Smith's popular SOSTAC (r) planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC Guide to your Perfect Digital Marketing Plan, can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. So it's bang up to date. The SOSTAC(r) planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing's Centenary Poll. SOSTAC(r) has since been adopted by Linkedin, KPMG, Greenpeace and many more bluechips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see
"Permission Marketing" af Seth Godin er en erhvervs- og marketingbog, der argumenterer for, at fremtidens mest effektive markedsføring bygger på kundens frivillige tilladelse. I stedet for massekommunikation og tv-reklamer beskriver Godin, hvordan virksomheder kan opbygge databaser af interesserede modtagere og langsomt udvikle relationen gennem relevante budskaber, der skaber tillid og loyalitet. Bogen viser, hvordan man tiltrækker opmærksomhed, giver incitament til at sige ja til løbende kontakt, og hvordan disse kontakter over tid kan konverteres til betalende og loyale kunder. Der gives eksempler fra især amerikansk business og internetøkonomi i slut‑90’erne, med fokus på direct marketing, e-mailkampagner og databaseret kundekommunikation. Type: Hardcover Engelsksproget fagbog om moderne markedsføring af Seth Godin. Bogen introducerer og forklarer begrebet "permission marketing", hvo
Teoretisk og praktisk orienteret indblik i, hvilke overvejelser og værktøjer virksomheder skal tage i betragtning i den digitale markedskommunikation. Med cases Forfatter: Ezio Pillon Forlag: Hans Reitzel Udgivelsesår: 2013 Sider: 160 Sprog: Dansk
Summary: How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy Titel: Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising Udgave: 2. udgave Genre: Faglitteratur Sammendrag: Mobile Marketing is a clear, practical guide to connecting with the mobile consumer and tackling the rising challenge of divided user attention across multiple screens at the same time. It demystifies the vast number of tools and techniques available, explaining how to optimize them into an effective mobile marketing strategy. Now that website search rankings punish lack of mobile optimization, no serious marketer can do without a thorough understanding of mobile. This fully revised second edition is expanded to include
Summary: Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook Titel: Digital marketing Forfattere: Dave Chaffey,Fiona Ellis-Chadwick Udgave: 6th edition Genre: Faglitteratur Sammendrag: Now in its sixth edition, Digita
Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. * Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers * Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that con
