om strategisk brug af sociale medier Om hvilke konsekvenser og indflydelse de sociale medier har og vil få for såvel virksomhedens kommunikation som organisations- og ledelsestænkning. Ledere skal ikke tænke i "kommunikation", men i "konversation". Det gælder i stigende grad om at bygge relationer til kunder og brugere. Med cases Forlag: Jurist- og Økonomforbundet Udgivelsesår: 2013 Sider: 168 Sprog: Dansk
Unconventional Brand Communication "Guerrilla Advertising shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. 68 international campaigns are featured, grouped according to their approach: Street Propaganda, Site-Specific Media, Sneaky Manoeuvres, Stunts and Multi-Fronted Attack."--BOOK JACKET. Forlag: Laurence King Udgivelsesår: 2006 Sider: 187 Sprog: Engelsk
Extensively revised, this second edition of Advertising Management continues to offer an approach to the management of advertising that is sophisticated, analytical, and state of the art, while still being practical and relevant. D. A. Aaker and J. G. Myers focus on decision making involved with setting advertising objectives, creating advertising campaigns, developing media strategies, and measuring advertising results. Substantial new material includes a totally revised image chapter with a practical approach to developing image objectives, an actual media plan, and cost and exposure data by segment for 40 magazines, and an expanded treatment of reach and frequency. New copy creation model and discussion of copy testing services. The personal influence audit. A new framework for structuring advertising management. The addition of 5 new cases, practical examples, and a test bank. Type:
Om forfatterens (f. 1943) liv og karriere i den danske reklamebranche Titel: Lad dine træer vokse ind i himlen : en bog om reklame og andre gode oplevelser Forfatter: Flemming Parmo Forlag: Specialbladsforlaget Udgivelsesår: 2003 Sider: 152 Sprog: Dansk
Hermann Vaske's Conversations with the Masters of Advertising Standing on the Shoulder of Giants is an impressive collection of interviews dedicated to creativity. Insider Hermann Vaske has interviewed nearly all top-notch creatives (e.g. art directors, advertising strategists, movie directors and artists) on the subject. The book documents the very personal and different aspects of being creative. Standing on the Shoulder of Giants grasps the best-of Vaske´s eminent enquiries, including interviews and pictures with Oliviero Toscani, Wim Wenders, Dennis Hopper, Mike Figgis, Damien Hirst, Michael Conrad, Tony Scott, Adrian Lyne, Neville Brody, Alan Parker, etc. Forlag: Gestalten Verlag Udgivelsesår: 2001 Sider: 377 Sprog: Engelsk
Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. Using a wealth of visual examples taken from real campaigns, and accompanied by explanatory text, the book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign. Engaging interviews with advertising professionals are accompanied by student exercises and checklists to underpin the theory and encourage a practical application of creative thinking. It includes professional interviews, student exercises and checklists that underpin the theory and principles, discuss and encourage a practical application of creative thinking. Titel: The fundamentals of creative advertising Forfattere: Ken Burtenshaw,Nik Mahon
Values, Uncertainty and the Psychology of Brand Resilience 1st Edition, by Nathalie Nahai, PRINT ISBN: 9781398602212 E-TEXT ISBN: 9781398602229. Udgivelsesår: 2021 Sider: 248 Sprog: Engelsk
ET DEBAT- OG ARBEJDSSKRIFT Forslag til et muligt professionelt ståsted far reklamefolk i fremtiden DANSK MARKEDSFØRINGSFORBUND Otto Ottesen: Født 1936 i Norge. Professor i afsæt-ningsøkonomi med markeds-kommunikation som specia-le. 1960-64: Leder af rekla-mebureauet Ottesen A/S Markedskommunikation, Stavanger. Siden 1964: Underviser og forsker ved Institut for Afsætningsøko-nomi, Handelshøjskolen i København. Rådgiver for en række danske og norske virksomheder vedr. strategisk planlægning, markedsføringsplanlægning og markedskommunikation. Titel: Konstruktiv Reklame af Otto Ottesen (Bog) Forfatter: Otto Ottesen Genre: Faglitteratur Forlag: Dansk Markedsføringsforbund Type: Paperback
