Om forfatterens (f. 1943) liv og karriere i den danske reklamebranche Titel: Lad dine træer vokse ind i himlen : en bog om reklame og andre gode oplevelser Forfatter: Flemming Parmo Forlag: Specialbladsforlaget Udgivelsesår: 2003 Sider: 152 Sprog: Dansk
Unconventional Brand Communication "Guerrilla Advertising shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. 68 international campaigns are featured, grouped according to their approach: Street Propaganda, Site-Specific Media, Sneaky Manoeuvres, Stunts and Multi-Fronted Attack."--BOOK JACKET. Forlag: Laurence King Udgivelsesår: 2006 Sider: 187 Sprog: Engelsk
Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. Using a wealth of visual examples taken from real campaigns, and accompanied by explanatory text, the book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign. Engaging interviews with advertising professionals are accompanied by student exercises and checklists to underpin the theory and encourage a practical application of creative thinking. It includes professional interviews, student exercises and checklists that underpin the theory and principles, discuss and encourage a practical application of creative thinking. Titel: The fundamentals of creative advertising Forfattere: Ken Burtenshaw,Nik Mahon
Extensively revised, this second edition of Advertising Management continues to offer an approach to the management of advertising that is sophisticated, analytical, and state of the art, while still being practical and relevant. D. A. Aaker and J. G. Myers focus on decision making involved with setting advertising objectives, creating advertising campaigns, developing media strategies, and measuring advertising results. Substantial new material includes a totally revised image chapter with a practical approach to developing image objectives, an actual media plan, and cost and exposure data by segment for 40 magazines, and an expanded treatment of reach and frequency. New copy creation model and discussion of copy testing services. The personal influence audit. A new framework for structuring advertising management. The addition of 5 new cases, practical examples, and a test bank. Type:
The A-Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader's creativity. Using a dynamic and easy-to-understand A-Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point. Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible 'tool kit' of inspiration. Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers and illustrations, this is an indispensable primer that shows d
ET DEBAT- OG ARBEJDSSKRIFT Forslag til et muligt professionelt ståsted far reklamefolk i fremtiden DANSK MARKEDSFØRINGSFORBUND Otto Ottesen: Født 1936 i Norge. Professor i afsæt-ningsøkonomi med markeds-kommunikation som specia-le. 1960-64: Leder af rekla-mebureauet Ottesen A/S Markedskommunikation, Stavanger. Siden 1964: Underviser og forsker ved Institut for Afsætningsøko-nomi, Handelshøjskolen i København. Rådgiver for en række danske og norske virksomheder vedr. strategisk planlægning, markedsføringsplanlægning og markedskommunikation. Titel: Konstruktiv Reklame af Otto Ottesen (Bog) Forfatter: Otto Ottesen Genre: Faglitteratur Forlag: Dansk Markedsføringsforbund Type: Paperback
- What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation. Titel: Hacker, Maker, Teacher, Thief: Advertising's Next Generation Forfatter: Creative Social Forlag: Lulu.com Udgivel
