The fundamentals of creative advertising (Bog)

Sprog: Engelsk
Antal sider: 176
Forlag: AVA Academia
Udgivelsesår: 2006
Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. Using a wealth of visual examples taken from real campaigns, and accompanied by explanatory text, the book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign. Engaging interviews with advertising professionals are accompanied by student exercises and checklists to underpin the theory and encourage a practical application of creative thinking. It includes professional interviews, student exercises and checklists that underpin the theory and principles, discuss and encourage a practical application of creative thinking.
Titel: The fundamentals of creative advertising
Forfattere: Ken Burtenshaw,Nik Mahon,Caroline Barfoot

Sammendrag: A visually stimulating introduction to the process and application of creative advertising, with practical steps designed to hone creative skills. The book guides readers through each stage of the creative advertising process with examples from real campaigns.
Type: Paperback