Extensively revised, this second edition of Advertising Management continues to offer an approach to the management of advertising that is sophisticated, analytical, and state of the art, while still being practical and relevant. D. A. Aaker and J. G. Myers focus on decision making involved with setting advertising objectives, creating advertising campaigns, developing media strategies, and measuring advertising results. Substantial new material includes a totally revised image chapter with a practical approach to developing image objectives, an actual media plan, and cost and exposure data by segment for 40 magazines, and an expanded treatment of reach and frequency. New copy creation model and discussion of copy testing services. The personal influence audit. A new framework for structuring advertising management. The addition of 5 new cases, practical examples, and a test bank. Type:
The A-Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader's creativity. Using a dynamic and easy-to-understand A-Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point. Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible 'tool kit' of inspiration. Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers and illustrations, this is an indispensable primer that shows d
'The Fundamentals of Branding' gives readers a broad understanding of the key stages and methodologies adopted in the brand development process, illustrated by interviews with major industry professionals Titel: The Fundamentals of Branding af Melissa Davis (Bog) Forfatter: Melissa Davis Genre: Faglitteratur Sammendrag: The Fundamentals of Branding offers an overview for both students and industry practitioners. It provides a broad understanding of the stages and methodologies in brand development, including insights into audiences, brand trends, and branding techniques. The book also explores the relationship between branding and other disciplines, providing a comprehensive guide supported by examples of relevant brands. Type: Paperback
Om forfatterens (f. 1943) liv og karriere i den danske reklamebranche Titel: Lad dine træer vokse ind i himlen : en bog om reklame og andre gode oplevelser Forfatter: Flemming Parmo Forlag: Specialbladsforlaget Udgivelsesår: 2003 Sider: 152 Sprog: Dansk
Hermann Vaske's Conversations with the Masters of Advertising Standing on the Shoulder of Giants is an impressive collection of interviews dedicated to creativity. Insider Hermann Vaske has interviewed nearly all top-notch creatives (e.g. art directors, advertising strategists, movie directors and artists) on the subject. The book documents the very personal and different aspects of being creative. Standing on the Shoulder of Giants grasps the best-of Vaske´s eminent enquiries, including interviews and pictures with Oliviero Toscani, Wim Wenders, Dennis Hopper, Mike Figgis, Damien Hirst, Michael Conrad, Tony Scott, Adrian Lyne, Neville Brody, Alan Parker, etc. Forlag: Gestalten Verlag Udgivelsesår: 2001 Sider: 377 Sprog: Engelsk
Unconventional Brand Communication "Guerrilla Advertising shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. 68 international campaigns are featured, grouped according to their approach: Street Propaganda, Site-Specific Media, Sneaky Manoeuvres, Stunts and Multi-Fronted Attack."--BOOK JACKET. Forlag: Laurence King Udgivelsesår: 2006 Sider: 187 Sprog: Engelsk
ET DEBAT- OG ARBEJDSSKRIFT Forslag til et muligt professionelt ståsted far reklamefolk i fremtiden DANSK MARKEDSFØRINGSFORBUND Otto Ottesen: Født 1936 i Norge. Professor i afsæt-ningsøkonomi med markeds-kommunikation som specia-le. 1960-64: Leder af rekla-mebureauet Ottesen A/S Markedskommunikation, Stavanger. Siden 1964: Underviser og forsker ved Institut for Afsætningsøko-nomi, Handelshøjskolen i København. Rådgiver for en række danske og norske virksomheder vedr. strategisk planlægning, markedsføringsplanlægning og markedskommunikation. Titel: Konstruktiv Reklame af Otto Ottesen (Bog) Forfatter: Otto Ottesen Genre: Faglitteratur Forlag: Dansk Markedsføringsforbund Type: Paperback
