Hello $firstname : profiting from personalization (International case studies) af Rasmus Houlind (Bog)

The title of this book Hello $FirstName is a reference to what could very well be the most common example of Personalization in the world. The personalized salutation of often used in an email or a LinkedIn connection request. However, as this book will show, there is much more to personalization than putting people's first name into a subject line.

The book is aimed at all marketers working with personalization, to help them get a clear understanding of the concept and share this with their team to ultimately create better results with the resources at hand. The first and second parts of the book focus on understanding the concept in detail and will be helpful for marketing practitioners of all levels. The last two parts focus on the prerequisites as well as the organizational foundation of personalization and will be particularly helpful to marketing leaders and CEOs wishing to guide their organization towards creating the best possible customer experience.

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"Hello $FirstName is one of the best books on personalization I've read. Rasmus Houlind and his co-authors provide an excellent blueprint for implementing real-world personalization capabilities and developing the organizational capital to apply them effectively."

- SCOTT BRINKER, EDITOR, CHIEFMARTEC.COM

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"It's continually important that we talk about personalization from a unified perspective and understanding. This book helps us achieve that common ground."

- FIONA SPOONER, MANAGING DIRECTOR, CONSUMER REVENUE, FINANCIAL TIMES

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"Personalization within marketing is extremely challenging but if done correctly, will become the key to your success. Hello $FirstName is by far one of the best books to help you navigate this complex universe and map out the crucial strategy needed. A must-have for every modern marketer!"

- FREDRIK SALZEDO, DIRECTOR, GLOBAL MARTECH AND AUTOMATIONS, HBO MAX AND DISCOVERY+

hyped marketing terms. This compact, coherent, and practice-oriented book not only offers novices a very good introduction to the topic, but certainly also inspires experts and helps organizations with common goal setting and efficient implementation through a comprehensible, uniform language. A definite reading recommendation."

- JESPER REISMANN, FORMER SVP OMNICHANNEL, HUGO BOSS

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"A long-awaited, essential guide for marketers aiming to crack the code on profitable personalization of customer journeys. Maximizing return on investments in marketing automation, personalization technology, AI and data is not only about doing things right, but also about doing the right things. This book is inspirational in both areas."

- JANNEKE TRANÅS MARINO, SENIOR VICE PRESIDENT CONSUMER MARKET AND CX, GJENSIDIGE

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"Hello $FirstName gave me this weird feeling of reading about our daily work struggles at HBO Max but with a unique solution oriented approach to help us improve. The book is truly a valuable deep dive into the world of personalization."

- PIER LUIGI SPAGNA, VP OF EMEA RETENTION AND ENGAGEMENT, WARNER BROS.

Forfatter: Rasmus Houlind
Sprog: Engelsk
Antal sider: 260
Forlag: Omnichannel Institute
Udgivelsesår: 2024
Guide til at arbejde med personaliseret markedsføring. Med cases fra forskellige lande
Titel: Hello $firstname : profiting from personalization (International case studies)
Forfattere: Rasmus Houlind,Frans Riemersma
Genre: erhverv_oekonomi_ledelse
Sammendrag: Bogen argumenterer for, at personalisering er en central konkurrenceparameter i moderne marketing. Med udgangspunkt i internationale cases viser forfatterne, hvordan organisationer kan opbygge kompetencer, struktur og teknologisk fundament til at arbejde effektivt med individualiseret kommunikation og kundeoplevelser på tværs af kanaler.
Type: Hardcover