Billederne viser det faktiske produkt
Retailization : brand survival in the age of retailer power (Bog)
43,00 kr.
Brand Survival in the Age of Retailer Power
Welcome to the age of the retailer. With annual revenues of $60 billion, Procter & Gamble is the largest brand manufacturer in the world, yet its proceeds are dwarfed by Wal-Mart's $285 billion in annual revenue. Brands no longer control the market--they are at the mercy of retailers. "Retailization" is a call for brand managers to radically reinvent how they reach their customers. It provides brand managers revitalizing techniques that will redefine the way they think about and use marketing. Now in its third printing, "Retailization" has been translated into Japanese, Danish, Russian, and Chinese.
Forlag: Kogan Page
Udgivelsesår: 2006
Sider: 252
Sprog: Engelsk
Welcome to the age of the retailer. With annual revenues of $60 billion, Procter & Gamble is the largest brand manufacturer in the world, yet its proceeds are dwarfed by Wal-Mart's $285 billion in annual revenue. Brands no longer control the market--they are at the mercy of retailers. "Retailization" is a call for brand managers to radically reinvent how they reach their customers. It provides brand managers revitalizing techniques that will redefine the way they think about and use marketing. Now in its third printing, "Retailization" has been translated into Japanese, Danish, Russian, and Chinese.
Forlag: Kogan Page
Udgivelsesår: 2006
Sider: 252
Sprog: Engelsk
Genre:
Stand:
60%
Hurtig levering
Levering på 1-3 hverdage
14 dages fortrydelsesret
Danmarks sikreste måde at købe brugt på
Alle varer ligger centralt på vores lager
Køb fra forskellige sælgere kan sendes i én forsendelse
