Rising Tide : Lessons from 165 Years of Brand Building at Procter and Gamble (Bog)

Sprog: Engelsk
Antal sider: 467
Forlag: Harvard Business School Press
Udgivelsesår: 2004
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
Titel: Rising Tide : Lessons from 165 Years of Brand Building at Procter and Gamble
Forfattere: Davis Dyer,Frederick Dalzell,Rowena Olegario

Sammendrag: Rising Tide er historien om, hvordan Procter & Gamble konsekvent har drevet ny vækst ud af sine kerneområder og udviklet en gentagelig formel til at ekspandere sine forretninger til nye områder. Det beskriver, hvordan virksomheder kan drage fordel af P&G's tilgange til at forstå sine kunder, hvilket giver en varig konkurrencefordel.
Type: Hardcover