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Luxury online : styles, strategies, systems (Bog)
34,20 kr.
Styles, Systems, Strategies
Summary: This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online
Forlag: Palgrave Macmillan
Udgivelsesår: 2010
Sider: 360
Sprog: Engelsk
Summary: This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online
Forlag: Palgrave Macmillan
Udgivelsesår: 2010
Sider: 360
Sprog: Engelsk
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