Hacking Sales af Max Altschuler (Bog)

John Wiley & Sons, 16. maj 2016 - 160 sider
Stay ahead of the sales evolution with a more efficient approach to everything

Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth.

Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen.

Identify your Ideal Customer and your Total Addressable Market
Build massive lead lists and properly target your campaigns
Learn effective hacks for messaging and social media outreach
Overcome customer objections before they happen
The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

Titel: Hacking Sales
Forfatter: Max Altschuler
Udgave: 1. udgave

Forlag: CreateSpace Independent Publishing Platform
Udgivelsesår: 2016
Sammendrag: Bogen gennemgår, hvordan man definerer sin ideelle kundeprofil, opbygger lead-lister, arbejder struktureret med outreach og prospektering samt optimerer salgsprocessen gennem data og teknologi. Læseren får konkrete strategier, hacks og værktøjer til at accelerere pipeline, øge konverteringsrater og skabe en moderne, high-velocity sales machine.
Type: Paperback
En praktisk guide til moderne B2B-salg med fokus på teknologi, data og automatisering. Max Altschuler introducerer begrebet "Sales Hacking" og viser, hvordan virksomheder kan opbygge en skalerbar og effektiv salgsorganisation ved hjælp af CRM-systemer, salgsautomatisering og digitale værktøjer.