Sales Growth af Thomas Baumgartner (Bog)

Titel: Sales Growth af Thomas Baumgartner (Bog)
Forfattere: Thomas Baumgartner,Homayoun Hatami,Jon Vander Ark

Forlag: McKinsey & Company
Sammendrag: The challenges confronting sales executives have never been so varied and intense. Sales Growth: Insights from leading sales executives examines some of the most important issues affecting today’s sales leaders. Based on the experiences of more than 100 of the most successful sales executives from around the world, McKinsey & Company’s sales experts have created a clear and coherent blueprint for sales growth today. Using dozens of real-life examples, the authors illustrate how these sales executives met the challenges that large global companies encounter in their quest for growth. From generating new leads to selling the way customers want to developing sales talent and capabilities, this book provides ideas that all sales leaders can use.
Type: Hardcover