Service strategy in action : A practical guide for growing your B2B service and solution business (Bog)

Professional service firms differ from other business enterprizes in two distinct ways. Firstly, they provide highly customized services, thus cannot apply many of the management principles developed for product based industries. Secondly, professional services are highly personalized, involving the skills of individuals. Such firms therefore compete not only for clients but also for talented professionals Titel: Managing the professional service firm Udgave: 1. udgave Genre: Faglitteratur Sammendrag: Professional service firms offer highly customised services and are highly personalised, involving the skills of individuals. They must compete for clients and talented professionals. David Maister draws on over ten years of research to offer insights and advice on issues crucial to these firms, referred to as 'the bible of professional services'. Topics include profitability improvement, s

Service management er kunsten at levere god kundeservice i serviceorienterede virksomheder. Denne bog hjælper med at forstå og implementere strategier, der forbedrer kundeoplevelsen gennem effektive ledelsesteknikker. Type: Paperback Med udgangspunkt i "historier" fra virkeligheden behandler Richard Normann en række emner, som man normalt ikke forbinder med service. Bogen fokuserer især på de faktorer, der har afgørende betydning for vækst og fornyelse: - Kunden som medproducent. - De skjulte ressourcer hos medarbejderne. - Fleksible "servicepakker". - Kvalitetsstyring. - Informationsteknologiens rolle. - Spredning og internationalisering. - Prisfastsættelse som styringsværktøj.

This book offers an in-depth examination of where business growth comes from and how companies can create and sustain it. "The Granularity of Growth" shows companies how to achieve sustainable growth. Powerful new insights laid out in a simple yet resilient framework make this book a must-read for any manager, executive, or entrepreneur involved in a company's growth and survival. "The Granularity of Growth" provides a rigorous analytical foundation for understanding the correct approach and architecture for managing growth today across geographies and industries.Ultimately, "The Granularity of Growth" reveals why growth is so important for large companies, what enables certain companies to grow so spectacularly as they take both a broad and a granular view of their markets, and how this ensures that their growth comes from multiple sources in the many micro-markets in which they compete

Integrating Customer Focus Across the Firm Services Marketing. Forlag: McGraw Hill Higher Education Udgivelsesår: 2012 Sider: 559 Sprog: Engelsk

The challenges confronting sales executives have never been so varied and intense. Sales Growth: Insights from leading sales executives examines some of the most important issues affecting today’s sales leaders. Based on the experiences of more than 100 of the most successful sales executives from around the world, McKinsey & Company’s sales experts have created a clear and coherent blueprint for sales growth today. Using dozens of real-life examples, the authors illustrate how these sales executives met the challenges that large global companies encounter in their quest for growth. From generating new leads to selling the way customers want to developing sales talent and capabilities, this book provides ideas that all sales leaders can use. Type: Hardcover

Summary: Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and hence solving current confusions surrounding customer behaviour.Inside the Customer Universe's easy to implement tools, models and strategies provide the reader with the ability to create stable and sustainable customer understanding and, ther Titel: Inside the customer universe : How to build unique customer insight for profitable growth and market leadership Forfattere: Henrik Andersen,Thomas Ritter Genre: Faglitteratur Sammendrag: Inside the Customer Universe reveals how an organization can get ahead of the game by focusing its strategy

Tjenesteydelser adskiller sig fra varer ved, at psykologiske faktorer spiller en stor rolle i forhold til leverandøren og modtageren af disse ydelser. Bogen fokuserer på forskellige måder at forbedre kontakten med borgere og medlemmer i det offentlige. Teorier om de særlige vilkår, som gælder for markedsføring eller levering af tjenesteydelser, med løsningsmodeller og cases. Type: Paperback Bogen handler om markedføring af tjenesteydelser, og hvordan forskellige faktorer påvirker leveringen af disse ydelser.

: Paperback