This Fourth Edition helps readers develop the wide-ranging knowledge and analytical skills they need to succeed in today’s burgeoning and dynamic hotel industry. This comprehensive volume encourages critical thinking by providing different points of view through contributions from sixty leading industry professionals and academics. Within a coherent theoretical structure, this updated edition enables readers to formulate their own ideas and solutions. Titel: Hotel management and operations Forlag: Wiley Udgivelsesår: 2006 Sprog: Engelsk
Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo. Key features Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis Practical guidance on conducting research and writing reports, showing the 'how' as well as the 'what' Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project International case studies and extensive examples f
Bogen introducerer begrebet oplevelsesledelse og viser, hvordan ledere kan arbejde systematisk med oplevelser i organisationer. Den gennemgår teorier om oplevelsesøkonomi, bruger- og kundeoplevelser samt værktøjer til at planlægge, designe og implementere oplevelsesorienterede tiltag. Der gives eksempler fra praksis på, hvordan oplevelser kan bruges strategisk til at skabe engagement, læring, motivation, branding og forretningsudvikling i både private og offentlige virksomheder. Målgruppen er ledere, konsulenter, studerende og andre, der arbejder professionelt med events, kultur, turisme, service og andre oplevelsesbaserede ydelser. Type: Hardcover Fagbogen "Oplevelsesledelse" handler om ledelse i oplevelsesøkonomien og brugen af oplevelser som strategisk redskab i virksomheder og organisationer. Den er udgivet på MOL Forlaget og skrevet af Peter Horn og Jens Friis Jensen i samarbejde me
A textbook for students of hospitality. Explains such aspects as the nature of the lodging industry, hotel organization, front office operations and responsibilities, reservations, registration, accounting, check-out and settlement, the night audit, planning and evaluating operations, and managing r Forlag: Educational Institute of American Hotel & Motel Association Udgivelsesår: 1998 Sider: 536 Sprog: Engelsk
En vejledning til, hvordan man tiltrækker og fastholder de rette talenter og kompetencer gennem strategi og udvikling. Med interviews og cases Titel: Innovating talent attraction : a practicioner's guide for cities, regions and countries Forfattere: Marcus Andersson,Nikolaj Lubanski,Morten King-Grubert Genre: Faglitteratur Type: Paperback
Lærebog i services marketing, der kombinerer teoretiske kapitler med udvalgte artikler og cases om markedsføring og ledelse af serviceydelser. Dækker bl.a. servicekvalitet, kundetilfredshed, oplevelsesdesign, personalets rolle i serviceleverancen, relationel marketing, loyalitet, klagehåndtering og strategisk service management i servicevirksomheder. Anvendes typisk på videregående uddannelser i marketing og business administration. Type: Paperback Faglitterær engelsksproget lærebog om services marketing af John E.G. Bateson. Bogen er Second Edition, International Edition, og fokuserer på markedsføring af serviceydelser frem for fysiske produkter. Indholdet kombinerer teoretisk tekst med udvalgte artikler og cases ("Text and Readings"), der belyser centrale begreber som servicekvalitet, kundeoplevelse, service design, relationel marketing, branding af services, kundetilfredshed og loyali
The market-leading textbook for principles of management courses reaches a new level with Richard L. Daft being joined by Martyn Kendrick and Natalia Vershinina (both Leicester Business School) to provide an unparalleled resource for students in Europe, the Middle East and Africa (EMEA). After listening to the requirements of lecturers, the authors have maintained the same comprehensive coverage and structure of the original work but carefully threaded in new EMEA and wider global examples and theory throughout. A new running case on IKEA allows students to track their understanding throughout the course, while a new text-opening case study on managing in times of turbulence ensures learning is mapped directly against modern business challenges. Titel: Management Forfattere: Richard L. Daft,Martyn Kendrick,Natalia Vershinina Genre: Faglitteratur Sammendrag: Management introducerer nye eu
